A data-driven property marketing approach created to elevate your listing and outperform competing homes.
From where the decades of real estate experience and our advanced tools intersect, our approach to marketing homes is designed to position each property with precision and reach the right buyers at the right moment.
From custom property websites and targeted digital campaigns to print materials, social media exposure, and strategic local and international outreach, we activate meaningful demand.
The goal is simple: showcase your home beautifully and achieve the strongest possible outcome in today’s market.
Understand your home’s value with a blend of market expertise and intelligent evaluation.
South Bay Digs: Placing Your Home at the Center of Coastal Luxury
South Bay Digs offers a premium platform to showcase your home to one of the most engaged audiences in the region. With 58,000 printed copies distributed every two weeks to single-family residences across Palos Verdes Estates and the Beach Cities, your listing appears directly in the hands of serious local buyers.
Along with delivery to more than 350 select locations throughout the South Bay, this full-page feature positions your home among other standout properties, elevating visibility and creating meaningful exposure at the heart of the marketplace.
Peninsula People: Reaching the Community That Knows the Peninsula Best
Peninsula People provides exclusive access to buyers throughout the Palos Verdes Peninsula, reaching 25,000 homes with a monthly, community-focused publication known for its strong readership. A full-page advertisement ensures your property is presented with clarity and intention to a highly targeted local audience.
With placement in both single-family residences and select premium locations, your listing gains consistent visibility in a publication trusted by homeowners who understand and value the Peninsula’s unique lifestyle.
Showcase Your Home With Modern Storytelling
A custom website gives your home a dedicated stage, allowing buyers to explore every feature with ease and clarity. Each property receives its own unique URL and QR code, creating a seamless path for visitors to view the home online from any device. This digital presentation becomes a curated experience, introducing buyers to the setting, the architecture, and the lifestyle the property offers.
To elevate the experience even further, every website includes a narrated video, a full 3D walkthrough, interactive floor plans, detailed property information, and a location map. All visual assets are produced by a professional print photographer, a 3D specialist, and a drone photographer, ensuring that buyers see your home at its very best.
Immersive Virtual Tours: Bringing Buyers Into the Heart of Your Home
A virtual tour gives buyers the ability to explore your home with a level of depth that traditional photos simply cannot match. Through features like the 3D dollhouse view, VR compatibility, and an interactive floor plan, visitors can move through the space at their own pace and experience its layout with meaningful clarity. Measurement tools and detailed navigation help buyers understand proportions, flow, and usability, creating a sense of confidence before they ever set foot inside.
Professional Photography: Presenting Your Home With Visual Precision
High-quality imagery is essential for capturing attention in today’s market, and every listing is supported by a team of specialists dedicated to presenting your home at its best. A professional print photographer highlights the character and detail of each room, while a 3D photographer creates dimensional accuracy that enhances the online experience.
A drone photographer adds a dynamic perspective, showcasing the property’s setting, architecture, and surroundings with striking aerial views. Together, these elements create a polished visual narrative that elevates your home from the very first impression.
Extended Market Reach: Expanding Your Presence Across Hundreds of Search Platforms
Your property receives unmatched online exposure through the Keller Williams Listing System, a proprietary network that syndicates your listing to more than 350 real estate search sites. This ensures your home is marketed continuously, reaching buyers on platforms like Zillow, Trulia, Redfin, Homes, Realtor.com, and many more. The result is round-the-clock visibility where buyers are most active.
This extensive network positions your home at the intersection of digital discovery and buyer intent. With consistent placement across high-traffic real estate portals, your listing remains front and center, capturing attention from local, national, and international buyers throughout every stage of their search.
Email Marketing: Reaching Buyers and Agents With Intentional, Targeted Outreach
Your property is shared directly with up to 10,000 agents across the South Bay, Los Angeles, and Orange County, ensuring meaningful visibility among professionals who have active buyers. This reach is supported by a robust internal database, where your home is delivered to thousands of potential buyers who have already expressed interest in the local market.
Branded email flyers highlight your home’s best features with clarity and polish. These campaigns create immediate traction, encourage private showings, and keep your listing top of mind within a highly engaged audience.
Website Exposure: Featuring Your Property on a Trusted Local Platform
Every listing is showcased on StephenHaw.com, a curated digital space designed to highlight properties with elegance and intentionality. Visitors can explore communities, featured homes, video tours, and detailed property information in a streamlined, modern environment.
Your property becomes part of a larger narrative about life in the South Bay and Palos Verdes Peninsula. The site’s clean layout and intuitive navigation help buyers understand both the value of your home and the lifestyle of the surrounding area.
Consumer-Centric KW.com: Connecting With Millions of Active Home Shoppers
The Keller Williams web network receives more than 2.6 million unique visitors each month, creating a powerful audience for your listing. Local featured listings, mobile-optimized design, and real-time search tools help buyers discover properties quickly and stay engaged longer.
Listings also benefit from text-message inquiry options, increased open house visibility, and tools that reflect how modern buyers search today. This consumer-focused platform elevates your home’s digital presence and makes it easy for buyers to take the next step.
Internet Marketing: Smart Distribution Through the KW Digital Ecosystem
Your listing is supported by the Keller Williams Internet and Mass Mailing System, a platform designed to push your property directly to buyers and agents across multiple channels. This integrated approach helps your home gain consistent visibility from the moment it launches online.
By combining digital reach with targeted distribution, this system ensures your listing remains active in the spaces where serious buyers search most. It reinforces awareness, encourages repeat views, and helps create the momentum every seller needs.
Luxury Marketing Profile: Elevating High-End Listings With Global Reach
For luxury properties, your listing is featured within an elite international network reserved for high-performing agents. This platform connects your home to discerning buyers around the world through LuxuryRealEstate.com, the top luxury property search site online.
These listings also aggregate to highly reputable outlets such as WSJ.com, increasing visibility among affluent audiences who value premium presentation and global access. It is a tailored approach designed to match the caliber of your home.
Creating Tangible Moments That Leave a Lasting Impression
Printed materials offer a level of permanence and presence that digital marketing cannot replicate. Your home is showcased through beautifully designed color brochures crafted by a local graphics designer, ensuring that every detail feels polished, intentional, and worthy of a second look. These pieces give buyers something to hold, revisit, and share, extending the impact of every showing.
To complement this, Just Listed and Open House invitation cards are thoughtfully designed, printed, and mailed directly to the neighborhood. When your home sells, Just Sold cards are sent as well, reinforcing momentum and building awareness within the local community. Each print piece becomes part of a broader narrative that celebrates your home and strengthens its visibility among nearby buyers.
Connecting Your Home With a Powerful International Buyer Network
Reaching the Chinese buyer community requires thoughtful, culturally attuned visibility, and your home is positioned to do so through the region’s most trusted platforms. The World Journal, the largest Chinese-language newspaper in Southern California, showcases your property directly to buyers across Los Angeles and Orange Counties. This placement ensures your home is seen by a highly engaged audience that values credibility, reputation, and community connection.
Your listing is also promoted through House Club and WeChat, extending its reach to more than 3,000 Chinese real estate agents across Southern California and to local and overseas buyers who rely on these channels for property discovery. This targeted approach expands your home’s presence well beyond traditional marketing, creating access to a broader pool of qualified and motivated buyers.
Showcasing Your Home With Purpose and Professional Presence
Effective exposure ensures your home is seen by the right people at the right time. Broker open houses introduce your property to local real estate agents, creating early momentum and helping it circulate quickly among professionals with active buyers. Weekend open houses extend that visibility to the public, offering a warm, welcoming environment for potential buyers to experience the home firsthand.
Your property is also elevated through professional presentation and industry-standard tools. A framed yard sign that meets city requirements enhances curb appeal and signals quality from the moment someone drives by. Your listing is entered into the MLS for broad market coverage, and a traced, timed lockbox provides secure access while offering detailed showing reports. Together, these touchpoints create clear pathways for discovery and help your home stand out from the very beginning.
Creating a Warm, Inviting Experience That Brings Your Home to Life
Thoughtful staging transforms an empty or under-furnished space into a home buyers can instantly connect with. By highlighting your property’s architecture, flow, and best features, staging creates an environment that feels warm, intentional, and easy to imagine living in. This visual clarity helps buyers focus on the lifestyle your home offers, not on what it’s missing, ensuring it is presented in its most appealing light from the very first moment.
The impact of staging is consistently backed by data. Staged homes sell 88 percent faster and for up to 20 percent more, and the return on investment for staging is estimated at 586 percent. Nearly every buyer’s agent agrees that staging influences how buyers perceive a home, and properties staged before listing spend 90 percent less time on the market. By elevating how your home looks and feels, staging builds excitement, strengthens emotional connection, and dramatically improves your home’s ability to stand out in a competitive market.
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Reaching Buyers Where They Live, Share, and Discover
A thoughtful social media strategy helps your home reach audiences who are actively engaged and ready to respond. By showcasing your listing on Facebook and Instagram, we connect with influential buyers, local homeowners, and community networks that often uncover interest long before it appears through traditional channels. These platforms create an immediate sense of visibility and momentum, allowing your home to stand out in a vibrant, fast-moving online environment.
Beyond visibility, social media fosters meaningful engagement. Carefully crafted posts highlight your home’s best features, spark excitement, and invite potential buyers to open houses and virtual experiences. This approach helps reveal “hidden buyers” who may not be watching the market closely but are inspired when the right home appears in their feed. Through thoughtful presentation and smart targeting, social media becomes a powerful extension of your home’s marketing story.